”“Personas are often met with opposition because they’re a lot of work to assemble, ...

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Customer experience measurement is a complex topic. Most experiences have multiple touchpoints, possibly in ...

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If there's a company that's synonymous with a seamless customer experience, it's Netflix. It ...

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“The art of being wise is the art of knowing what to overlook.”- William ...

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“People will forget what you said, people will forget what you did, but people ...

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Everyone’s talking about Customer Experience, but do marketers truly understand it?​It’s one of the ...

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“The process of mapping uncovers the key customer moments, that, once improved, will unlock ...

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Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates ...

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