“I was tired of making journey maps that took months to create but never got used…”
You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map. But only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform the customer experience.
This course includes a free, one-year Uxpressia Pro subscription - a customer journey mapping and persona development platform used by companies like Microsoft and LEGO.
This course is currently live - check out early student reviews by clicking on "learn more" below.
The price of this course is $59.99 USD (or local currency equivalent) plus tax - your final total may vary based on location.
Go beyond the obvious and create Personas that are based in data, with a psychological edge.
There are lots of Persona courses out there, but none like Primal Personas. We won't just talk about Persona development and create examples, we'll get under the skin of our customers.
This course combines the nuts and bolts of Persona development with consumer psychology and behavioral science, to get to the deep-rooted reasons why your customers do what they do, and how to use that information to gain an unfair advantage over your competitors.
This course is for experience designers, entrepreneurs and marketers - with plenty of examples, templates, worksheets and actionable resources, you'll go from zero to Primal Persona in no time.
Please note: This course is currently in pre-sale and will launch November 1st, 2020.
The pre-sale price of this course is $59.99 USD (or local currency equivalent) plus tax - your final total may vary based on location.
An Introduction to Empathy Mapping:
A mini-course for experience designers, marketers, strategists, and entrepreneurs.
Empathy Maps are an amazing tool for better understanding your customers. They're quick, easy to use and they can help your company become more customer-centric in minutes. In this mini-course you'll learn how to create an Empathy Map from scratch, then incorporate the findings into further research - such as a customer journey map - and use it as a jumping off point for an experience improvement action plan.
Please note: This course is currently in pre-sale and will launch October 14th, 2020.
The pre-sale price of this mini-course is $14.99 USD (or local currency equivalent) plus tax - your final total may vary based on location.
There's nothing worse than a beautiful experience that doesn't convert.
In this course, we'll learn to apply psychology and behavioral science to the customer experience. You'll get an introduction to the C.H.O.I.C.E. model for persuasive experience design, and battle-tested persuasion principles.
We'll also learn to use customers' tendency toward irrational behavior to our benefit across the customer journey, as well as design patterns that work in digital and physical experiences.
This course is suitable for marketing managers, experience strategists, and designers who have a beginner to intermediate level of knowledge of psychology and behavioral science. If you've read Choice Hacking, this is a good first step to applying the principles covered in the book.
This course is not currently open - our FIRST (!!) cohort will launch January 15th, 2020. If you want to be notified when it goes on sale, please click here.