journey mapping course

“I was tired of creating journey maps that took months to create but never got used…”

You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map. But only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform the customer experience.


Buyer Persona Course Logo

How to Create Buyer Personas (Launching August 2020)  

This course is currently in Pre-order and will launch August 10th, 2020. A standalone course in Customer Persona creation for marketing, sales, and advertising strategy.  We'll build several fictitious example Personas in the free Uxpressia platform.